Your Fractional GTM Partner Who's Actually Done It
I've generated 8 figures in pipeline. Now I'm bringing that playbook to you.
No theory. No fluff. Just proven GTM systems that convert. From a strategist who's been in the trenches, not the boardroom.
Let's Talk Strategy
The Results Speak Louder Than Promises
From my recent GTM partnerships

These results come from my work as GTM Strategist at JJellyfish. Now I'm bringing these exact methodologies to Revenue Architects.
Why Most GTM "Help" Fails
The Ugly Truth:
Consultants
Drop a deck and disappear
SDR Farms
Spray your market with templates
Agencies
Promise personalization, deliver {FirstName}
In-House
Costs $1.5M/year for mediocre results
The Real Numbers:
Cold spray-and-pray:
0.5-2% reply rates
"Personalized" agencies:
4-6% reply rates
What I've actually delivered:
10-20% reply rates
There's a massive gap. I live in that gap.
What I Bring to Your Business Your Business
Fractional GTM Leadership
Not another vendor. I embed with your team, own your numbers, and build systems that last.
Research-Driven Outbound
I've sent campaigns with 20% response rates. Not because of templates. Because of research that takes 3 minutes per prospect and feels like 30.
Modern Tech Stack Mastery
Clay + Instantly + n8n + Your CRM. I've built these systems. I know what breaks them. I know what makes them print money.
Proven Playbooks
$2M+ in qualified pipeline generated. 15%+ meeting rates achieved. 64% conversion rates delivered. This isn't theory.
Free Resources
(Because Gatekeeping is Dead)
Take what you need. No email required.
  • 📥 [My SpotDraft Playbook] See exactly how I achieved >15% meeting rates
  • 🎯 [ICP Worksheet I Use] The framework behind every successful campaign
  • 💰 [GTM Cost Calculator] What you're really spending vs. what you could be
  • 🔍 [Research Templates] My actual Clay workflows and research frameworks
How I Work
01
Full Partnership
(3-6 months)
I become your fractional Head of GTM. Strategy, execution, optimization. We build it right, together.
02
Campaign Sprint
(90 days)
One focused campaign. Prove the model. See the results. Then decide.
03
Strategy Intensive
(2 weeks)
Audit your current GTM. Build the roadmap. You execute with my guidance.
The Honest Assessment
✅ We're a Fit If:
  • You're B2B SaaS or selling to enterprises
  • Your ACV is >$15k
  • You believe in testing over guessing
  • You want sustainable systems, not quick fixes
  • You value expertise over headcount
❌ We're NOT a Fit If:
  • You want volume over value
  • You think personalization is adding {Company}
  • You're not ready to challenge assumptions
  • You need someone who just says yes
Let's Be Real
What I'm Building:
Revenue Architects is my next chapter. I've spent years perfecting these systems at JJellyfish and other top GTM organizations. Now I'm bringing that expertise directly to founders who are tired of the old playbook.
Why Now:
Because I've seen what works. I've built the systems. I've generated the pipeline. And I'm done watching companies burn cash on outdated GTM strategies.
The Commitment:
I only take on partners where I can deliver transformational results. That means selective partnerships, deep involvement, and shared accountability.
Start With a Conversation
No pitch. No pressure. Just strategy.
Let's spend 30 minutes discussing your GTM challenges. I'll share what's worked, what hasn't, and whether we're a fit.
If we're not? I'll point you to someone who is. If we are? We'll build something remarkable.
Or start with email: paul@revenuearchitects.us
One More Thing
I believe in transparency, so here it is:
These aren't Revenue Architects case studies yet. They're from my time driving GTM at JJellyfish. But the methodologies, the systems, the results? Those are what I'm bringing to every Revenue Architects partnership.
Your company could be my first case study. And first partners always get the most attention.
Revenue Architects
Modern GTM Systems That Actually Convert
© 2025 Revenue Architects | Built by someone who's done it